The New Landscape of Creating Engaging Travel Content

Tuesday, 31 October 2017 08:00
Metta 21/F California Tower, Lan Kwai Fong 30-32 D'Aguilar Street Central, Hong Kong Island Hong Kong

Join us for an inspiring breakfast session with three of Asia's most impactful travel influencers to discuss the new landscape of creating fresh, engaging content in travel media.

Vivienne Tang, founder of Destination Deluxe and Liz Weselby, editorial director at Luxe City Guides, along with Andrea Oschetti, founder of Blueflower Inspired Travels, will lead a conversation about identifying, curating, and refining your content in the travel space, where it seems everyone has an opinion!

Designed for entrepreneurs, influencers, and those interested in travel or new media, discussion will include:

- As a travel entrepreneur, how do you effectively tell your brand's story and establish a trustworthy voice?

- The challenges of curating your content in a space where we are exposed to subpar content daily

- Overview of innovation/recent changes in travel media

- As a consumer, how do we differentiate between something substantial, and something just flashy?

- How do you find out about new, unique, or lesser-known offerings in the travel space? (Press releases, individual research, etc.)

The event will be a round-table breakfast to facilitate an engaging discussion among attendees

For bookings: